Blog Post

What are Voluntary Carbon Markets?

The Voluntary Carbon Market (VCM) is a decentralized system that enables businesses, governments, and organizations to take climate action by investing in emission reduction initiatives. Unlike compliance markets, which are regulated by governments, the VCM operates independently, allowing companies to implement meaningful decarbonization strategies within their own operations and supply chains. This market-driven approach supports sustainable development goals and helps organizations reduce their carbon footprint.

Insets in the VCM

Insets refer to emission reductions achieved within a company's own operations or value chain. Rather than relying on external mechanisms, businesses integrate carbon reduction measures directly into their logistics, energy use, and procurement strategies. Key examples include:

  • Low-carbon transport: Adopting sustainable biofuels such as HVO100 to reduce transport emissions.
  • Electric vehicles: Transitioning logistics and transport operations to electric or hydrogen-powered vehicles.
  • Supply chain decarbonization: Working with suppliers to implement lower-emission technologies and sustainable sourcing practices.
  • Renewable energy procurement: Investing in on-site solar, wind, or power purchase agreements (PPAs) to reduce reliance on fossil fuels.
  • Each inset represents a verified reduction in greenhouse gas (GHG) emissions within a company's operational footprint. These reductions are often independently verified and accounted for under recognized methodologies, ensuring credibility and transparency.

Why Companies Choose Insets

Organizations increasingly prioritize insets (in supply chain reduction) over offsets (compensation) for several reasons:

  • Credibility & Integrity: Direct emission reductions demonstrate genuine commitment to decarbonization and strengthen corporate climate strategies.
  • Operational Resilience: Reducing emissions within the supply chain can improve efficiency, reduce costs, and enhance long-term business stability.
  • Investor & Consumer Expectations: Companies with insetting strategies show stronger environmental leadership, enhancing brand reputation and stakeholder trust

VCM vs. Compliance Carbon Markets

The Voluntary Carbon Market (VCM) and Compliance Carbon Markets (CCM) offer different pathways to reduce carbon emissions. CCMs, like the EU Emissions Trading System (EU ETS), are government-regulated with mandatory participation for specific high-emitting industries, ensuring enforceable emission reductions and providing a clear decarbonization pathway. They sete mission caps, and participants must either reduce emissions or purchase allowances.

In contrast, the VCM is voluntary, driven by corporate social responsibility and sustainability goals. It attracts a broader range of participants, including companies and individuals outside regulated sectors,who invest in diverse projects, such as renewable energy or low carbon transport, to reduce their footprint. While CCM success is measured by meeting regulatory targets, the VCM focuses on project quality and fostering innovation. Carbon credit pricing in CCMs is influenced by regulations, while in the VCM, it reflects market forces and project integrity. Both markets play crucial roles, with CCMs enforcing reductions and the VCM encouraging voluntary climate action.

The Future of Insets in the VCM

As sustainability is becoming increasingly more important, thefuture of the VCM is growing due to:

  • Sector-specific initiatives: Industries such as transport, logistics, and heavy industry are increasingly adopting insetting strategies to cut emissions and promote sustainable mobility.
  • Advancements in verification: New methodologies enable more robust tracking of insets within corporate carbon accounting frameworks.
  • Corporate Net-Zero Commitments: Companies are setting science-based targets that prioritize reducing emissions within their own operations and supply chains, aiming for zero emissions or net zero emissions. 
     

The VCM is experiencing rapid growth, driven by increasing demand for high-quality carbon credits and stronger global climate policies. This growth is supported by advancements in carbon measurement and verification technologies, making it easier for companies to implement and track high-impact insetting projects. By prioritizing insets, businesses can drive meaningful greenhouse gas emissions reductions while fostering innovation and resiliencewithin their own operations. This approach strengthens climate strategies and ensures long-term sustainability in a rapidly evolving regulatory landscape. As the VCM continues to mature, it is likely to play an increasingly important role in global efforts to mitigate climate change and transition to alow-carbon economy, supporting the broader energy transition and the development of sustainable infrastructure.