Meelunie, a leading supplier of plant-based starches, sweeteners, and proteins, purchases (annual) CO2 reductions achieved through related decarbonisation efforts in parallel supply chains.

Using the CarbonBank, Meelunie can claim the CO2 reduction and allocate these to specific customers and products. This allocation helps Meelunie highlight the carbon-neutral or low-carbon footprint of their products, making them more attractive to environmentally conscious customers.

The ability to allocate and transparently report CO2 reductions has added significant value to Meelunie’s decarbonisation investments and offers the opportunity to achieve advantageous commercial terms, not only impacting the environment but also their bottom line.

Moreover, with the data and transparency provided by the CarbonBank, Meelunie showcases their CO2 reduction efforts during negotiations with large FMCG companies that are themselves under increasing pressure to reduce their carbon footprints and find value in partnering with suppliers who can provide verifiable CO2 reductions.