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Carbon insetting refers to reducing greenhouse gas emissions within a company's direct or indirect supply chain through sustainability interventions that avoid emissions like fuel switches. It often involves working closely with suppliers, partners or third-parties to implement sustainable practices.

Carbon Offsetting involves compensating for emissions by funding external projects that reduce carbon, like reforestation or renewable energy.

Carbon Insetting, on the other hand, reduces carbon more directly as it is linked to a companies value chain. This method not only reduces emissions where they're produced but also enhances supply chain sustainability and aligns closely with the company's core business, potentially improving efficiency and strengthening stakeholder relationships. It demonstrates a more direct commitment to environmental responsibility, enhancing both brand value and long-term business sustainability.

Start by mapping out your supply chain and identifying areas with significant environmental impact.
If you can't work within your supply partners to reduce your Scope 3 emissions, you can implement insetting via your own or an indirect supply chain using the Mass Balance or Book and Claim Chain of Custody models.

Yes, insetting can lead to cost savings in the long term by enhancing efficiency and an improved brand reputation that helps to attract environmentally conscious customers.

Although there isn't a specific global standard for insetting, companies often use established carbon offset standards as a reference. The International Platform for Insetting (IPI) also offers guidance for project evaluation and implementation.

At CarbonLeap, we use independent third-party verifiers for the certification of the sustainability intervention.